Career Paths for Marketing Majors

Every organization, business, and industry is involved in marketing. From software companies to non-governmental organizations (NGOs), every business requires marketing to promote and sell products or services.

Because of this need, jobs in marketing are always available, and they’re not limited to people with marketing degrees. However, from a recruiter’s or hiring manager’s point of view, applicants with degrees in marketing are usually preferred. But whether you hold a degree in marketing or not, new graduates at the early stages of a marketing career should consider entry-level jobs.

In this article, you can find information on:

• The best high-paying entry-level marketing jobs
• Roles and responsibilities in marketing careers
• Annual salaries as well as career growth
• Entry-level marketing job opportunities
• Latest marketing internships for summer 2019

Recent grads with marketing degrees are in demand, so have a look to find answers to your questions.

What are the best entry-level marketing jobs for marketing majors?

If you’re pursuing a bachelor’s degree in marketing or you’re a recent graduate, you’re probably searching for career opportunities. The most common question is, “What kinds of marketing jobs are available?”

Best Entry-level Marketing Jobs for Marketing Majors

• Management Analyst
• Market Research Analyst
• Advertising Specialist
• Branding Specialist
• Digital Marketing Specialist

Management Analyst

• Job Role – Typically, the management analyst’s role involves finding new ways to improve business efficiency and increase profit. This includes conducting research, analyzing current procedures and productivity, developing solutions, and making recommendations. As an entry-level management analyst, you need to understand the company objectives and its problems, then find effective solutions tailored to the business’s needs.

• Qualifications – A four-year degree in marketing is required for management analysts. Specialty certifications are also desirable. Some companies prefer applicants with MBAs, and a degree or focus in economics is also acceptable for this position.
• Salary – An entry-level management analyst’s earnings start around $35,800.
• Career Growth – Career opportunities for management analysts are expected to grow up to 14% over the upcoming 10 years.

Market Research Analyst

• Job Role – The market research analyst’s job involves collecting information about a particular type of product in a targeted area. Usually, market research analysts research buyer preferences for a specific product or service, then they come up with improvements for increasing sales. As an entry-level market research analyst, you would be responsible for conducting research and competitor analysis, reviewing surveys, and interpreting the collected data from other marketing firms. The information would then be applied to your company’s products and services.
• Qualifications – For a market research analyst job, companies prefer a bachelor’s degree in marketing, advertising, or communications. A master’s degree such as an MBA is optional but can mean a higher salary.
• Salary – An entry-level market research analyst’s earnings start around $29,568 and can grow as high as $101,384.
• Career Growth –  Career opportunities for market research analysts are expected to grow 23.2% for the following 10 years.

Advertising Specialist

• Job role – An advertising specialist is an entry-level management position. Advertising specialists are responsible for business promotions such as advertising on television, radio, websites, social media, and other places, such as billboards or train stations, where the message will be seen or heard. They conceive, plan, and carry out ad campaigns for their brand or product promotions. The purpose of these campaigns is to generate awareness and interest in potential buyers within targeted groups.
• As an entry-level advertising specialist, you’ll work in coordination with sales agents, a creative team, and many other staff members as you prepare promotional campaigns for particular products. Later on, as a senior-level advertising manager, you will play a prominent role between ad agencies as well as clients.
• Qualifications – A bachelor’s degree in marketing is acceptable for an advertising specialist job, but your chances increase if your focus is in advertising or communications.
• Salary – Entry-level advertising specialists earn annual salaries starting around $32,305. A senior-level advertising manager can earn up to $100,292.
• Career growth – Advertising specialists are a marketing job that’s in demand. Job opportunities are expected to grow 8% over the next 10 years.

Branding Specialist

• Job Role – A branding specialist’s job role involves building a company’s reputation by promoting the integrity and value of a particular brand. They analyze data collected by marketing research analysts then come up with new marketing opportunities to develop or increase brand awareness and loyalty.
• As an entry-level branding specialist, you’re responsible for creating and implementing efficient marketing campaigns for entire companies or individual products or product lines. At the early stages, brainstorming ideas for new brand awareness campaigns, conducting research, and testing are essential.
• Qualifications – Branding specialist positions require bachelor’s degrees, but an MBA or other master’s degree in marketing can mean a higher-level position and salary.
• Salary – An entry-level branding specialist might start at $23,106 or more. A senior-level branding manager can earn up to $92,495.
• Career Growth – Companies that want to develop a visible market position need branding specialists. Career opportunities are projected to grow up to 9% for the following 10 years.

Digital Marketing Specialist

• Job role – Digital marketing specialists handle multiple responsibilities in a company or within a particular brand promotion. They manage marketing strategies and ad campaigns designed to create interest, expand brand awareness, and develop brand loyalty within a targeted online audience. A digital marketing specialist works primarily with digital platforms like websites, search engines, social media,  and online video.
• An entry-level digital marketing specialist role typically involves understanding marketing strategies, developing creative ads for digital campaigns, selecting artwork, photos, and captions, handling search engine optimization, and much more. Recent graduates researching a career in digital marketing can learn more by reading this article.
• Qualifications – Recruiters prefer a bachelor’s degree in marketing for a digital marketing specialist. But other graduates with certifications or additional training and experience are also considered for positions.
• Salary – Annual salaries for these specialists start at $23,000 and can be as much as $76,960.
• Career Growth – Digital marketing specialists are in demand in the marketing world, and career opportunities are expected to grow up to 18% for the next 10 years.

Where can you find entry-level marketing jobs and marketing internships?

As a marketing professional, you’ll need skills in communication and negotiation plus leadership qualities. In addition, strong research and analytical skills are added advantages. Plus, related job options like product manager, marketing manager, and sales manager are available to you in certain areas of marketing. And don’t forget to consider becoming an account executive and plan your career moves accordingly.

So now you have a clear idea about where and how to start a career in marketing. One way to increase your chances of getting the job you want is internships. Graduates with good grades and other accomplishments are usually eligible for marketing internships. It’s a great way to get started in your career, and you might even land a job at the company where you interned. Thousands of marketing internships are available. Browse through and apply with one click.

Landing an entry-level marketing job is not always easy in today’s competitive job market. But Gradsiren is a job search site specifically designed for entry-level jobs and internships. You can find a tremendous number of entry-level marketing jobs here. Be the one they hire by uploading your resume.

We hope this article helps you to choose your marketing career path.  Jobs in marketing welcome new graduates, so you won’t want to miss marketing job updates with a simple subscription.