Five Reasons to consider Digital Marketing as a Career

Digital marketing positions are flourishing in the technical world, and the demand for digital marketing professionals is growing rapidly. Most business people need to understand it or hire someone to remain competitive in both the global and local marketplaces.

As part of an overall marketing plan, digital marketing plays an important role, and that means plenty of career options. If you’re familiar with websites and inbound marketing, handy with software apps, and you know social media, becoming a digital marketing specialist might be right for you.

The main reason digital marketing campaigns are essential is because people search the web when they want information about products and businesses. They choose companies from the first page or two of results, and they won’t discover a business if it doesn’t have a website or social media presence.

Digital marketing is an efficient, cost-effective, and results oriented. From big firms to small companies and even one-person shops, digital marketing skills are in high demand as business owners understand the need to develop digital marketing campaigns.

Reasons to Choose a Career in Digital Marketing

A website is a platform where anyone can match or exceed his or her rivals. From small and medium entrepreneurs (SME) to the “Big Four” accounting firms, everyone needs online digital marketing. And that means they need skilled professionals.

On top of that, career opportunities are abundant. This is the main advantage to consider if you’re looking for a job in digital marketing, but let’s look at other reasons. Here are the top 5 reasons why digital marketing is a great career.

• Reputation
• Career Evolution
• No degree required
• Creativity matters
• Work Flexibility

1. Reputation

Digital marketing is the fastest growing industry in the digital world. Anyone with solid knowledge of online campaigns and the latest internet trends is in demand.

Regardless of the field, internet marketing is extremely effective when done right. And because of that, digital services continue to grow and expand rapidly. It’s a great career choice.

Marketing promotions, however, are not enough for product selling. Another proven marketing method is building brand awareness via social media. It’s like building a personal reputation in your organization, neighborhood, or city. A company needs a solid reputation as well, and that can be developed globally with online digital services. And it’s not just companies that develop a reputable online persona. Film stars, politicians, entrepreneurs, and an entire cast of celebrities build their “brand” reputation through digital marketing.

2. Career Growth

• A digital marketer can start their career in multiple areas like social media marketing (SMM), search engine optimization (SEO), pay per click (PPC), sales marketing, analytics, content marketing, and more.
• To promote their brands, most large companies use PPC and SMM (online media outlets are a good example). The Big Four and similar companies concentrate on content marketing—blog posts or articles, white papers, and various publications.
• You can develop your career around these different approaches based on your skills and interests. Are you a good writer? Freelance SEO content writing is a great career choice. But whatever path you choose, you can grow rapidly and even create your own company.

3. No Degree Required

• The main thing to consider here is that no particular area of study or degree is required to start a career in digital marketing. Even though a college education or courses in marketing is beneficial to anyone in a digital marketing business, you can be completely self-taught whether you have a degree or not. And being able to start your career with any type of background is another definite plus.
• On the other hand, academic degree requirements in marketing or a related field might be different if you want to work as an employee for a specific company. Some employers require a professional training certificate, but others don’t. Internships and externships are also available, and finding a mentor or two can be invaluable.
• But many digital marketers work as independent contractors or freelancers, so you can start your career with the digital marketing skills you already have and learn as you grow.
• Understanding current trends and keeping up with them is essential. Solid knowledge of the technology you’ll use, and good communication and interpersonal skills are also important. And whatever skills gap you have can be resolved with an online course or two.

4. Work Flexibility

• Many working women with children want flexible jobs, and self-employment as a digital marketer can be an ideal situation. But it’s not just for women, of course. Men who want a career with flexibility for any reason including parenting can choose a career in digital marketing. And the husband and wife teams aren’t unusual!
• Another thing to consider is working from home. As an independent contractor or owner of your own business, you can work from a home office, in a cafe, at a library, or any place with wi-fi. Just make sure your laptop or other device’s battery is good if you’re out and about.

5. Creativity

• Digital marketing requires loads of creativity. You don’t need to be an artist, exactly, but for online promotions, you’ll need to come up with creative ideas.
• Creativity is essential in this field if you want to succeed. While it might be great if you’re skilled in graphic design or know how to create gorgeous YouTube videos, you can always hire someone for that type of work. Your creativity means you can think differently on how to promote products, how to create brand awareness, or how to design campaigns for brand awareness. All these things require creative thinking.
• And even if you hire someone to create eye-catching images or unforgettable captions or taglines, you’ll still need to create the vision before you can give your team directions.

So, if you think digital marketing is for you, don’t hesitate to start your career. And if you already have a full-time job, why not start in your spare time? When you’re earning enough to match or nearly match your current salary, say good-bye and grow your new career.

There are plenty of entry-level jobs and internship opportunities available. Find them and apply with one click. Know how to grab digital marketing internships to jumpstart your career.